Insights
Focaly Blog
Practical guides on SEO and GEO, paid media, PR and launches for tech, AI, Web3 and crypto startups.
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Technical SEO Checklist for Startups
A technical SEO checklist for startups: crawling, indexing, site structure, speed, structured data and the checks to run before every launch.
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Web3 Community Building: A Practical Guide
How to build a Web3 community that lasts: define its purpose, set clear rules, staff moderation, create rituals and measure real participation.
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SaaS Positioning for Startups: A Practical Framework
A practical framework for SaaS positioning: choose a customer, name the alternative, state your value and test the message before you scale.
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LinkedIn Ads vs Google Ads for Early-Stage B2B SaaS
LinkedIn Ads or Google Ads for early-stage B2B software? Compare intent and targeting, when to start with each and how to measure…
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AI Startup Go-to-Market: Your First 10 Customers
A practical go-to-market plan for AI startups: pick a narrow customer, build trust, run founder-led outbound and capture demand with search.
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GEO for Startups: How to Get Cited by AI Assistants
Generative engine optimization explained: how startups can make their site and brand easier for AI assistants to understand, trust and cite.
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Token Launch Marketing Checklist: 90 Days Around TGE
A phase-by-phase marketing and operations checklist for the 90 days before and after a token generation event, from legal review to retention.
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Crypto PR: How to Earn Coverage Without Paying
How to earn crypto and Web3 media coverage without paid placements: what counts as news, how to pitch, what to avoid and…
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Web3 Marketing in 2026: Channels That Work
A practical guide to Web3 marketing for token and non-token projects: which channels to run, how to measure them and what to…