Demand generation
Full-funnel programs combining paid, content and outbound around your ideal customer profile.
Serving startups across the United States
B2B SaaS marketing agency for US startups
In short: Focaly is a B2B SaaS marketing agency working remotely with US startups from seed to growth stage. One senior team runs demand generation, paid search and LinkedIn, SEO and GEO, conversion-focused landing pages and CRM automation, measured on sales-qualified pipeline and CAC payback.
SaaS marketing usually fails in the handoffs: ads that do not match the landing page, leads that never reach sales, reports that stop at MQLs. We run the whole chain as one system and report on the number finance cares about.
The SaaS growth problem we solve
Rising paid search costs and crowded categories mean most US SaaS teams cannot buy their way to growth anymore. Efficient growth comes from matching intent to message, removing friction in demo and trial flows, and following leads all the way to revenue.
We start by measuring where pipeline actually comes from, then rebalance budget between paid, organic and outbound, and fix the conversion steps that leak the most value.
What we do
Paid search and LinkedIn
Keyword and audience strategy built around buyer intent, with offline conversions fed back from your CRM.
SEO and GEO
Comparison, alternative and use-case pages that rank in search and get cited by AI assistants.
Landing pages and CRO
Pages and demo flows designed and tested for conversion to sales-qualified meetings.
CRM and lifecycle
HubSpot or Salesforce setup, scoring, routing and nurture sequences.
Reporting
One dashboard from spend to pipeline and payback, shared with your team weekly.
From first call to compounding results
A written audit of funnel, tracking, ad accounts and positioning, with the three changes we would make first.
One plan: target metric, channels, message, budget split and a weekly reporting format, signed off in a single call.
First campaigns and pages live, with attribution checked end to end before spend scales.
Weekly optimisation, monthly reviews against pipeline, and budget moved toward what pays back.
Commercial model: monthly retainer, six-month minimum, custom quote after a 30-minute call.
Questions founders ask us
Do you work with product-led SaaS?
Yes. For PLG motions we focus on activation, product-qualified leads and expansion signals, alongside acquisition.
Which CRMs do you work with?
HubSpot, Salesforce and GoHighLevel most often, plus enrichment and outbound tools such as Apollo and Clay.
Do you work with companies across the US?
Yes. Our senior team is headquartered in Warsaw, Poland, and works remotely with companies across the United States, overlapping with US Eastern and Pacific business hours and working inside your Slack. We do not claim US offices.
What does it cost?
A monthly retainer with a six-month minimum. We do not publish prices; you get a custom quote after a 30-minute call, based on scope and channels.
What results can we expect?
Across clients we typically see a 30–50% average improvement in the core metric we are hired to move. The exact target is agreed in the week-two plan and reported weekly. Client results are under NDA.
Related pages
Based in the Bay Area? See our Growth Marketing Agency San Francisco page.
See what we would change in week one.
Thirty minutes with a senior lead. No pitch deck, just your funnel.
Book a strategy call