Phased launch planning
Pre-launch, launch and post-launch phases with owners, messages and metrics for each.
Serving startups across the United States
Crypto marketing agency for US exchanges, wallets and token launches
In short: Focaly is a crypto marketing agency working remotely with US exchanges, wallets, DeFi projects and token launches. Senior specialists run phased go-to-market, waitlists with bot filtering, community, vetted KOL campaigns, crypto PR and policy-compliant paid media, with product-first messaging and reporting on verified users.
A token launch or exchange listing is a few weeks of attention followed by a long test of retention. We plan both: the launch moment and the months after it, when verified users have to keep coming back.
Crypto go-to-market in the US, done carefully
US crypto marketing sits between strict ad policies, evolving regulation and an audience that has seen many launches fail. Claims about returns or price are off the table, and anything that looks like hype erodes trust quickly.
What works is phased: a clear product story, a waitlist that filters bots, community and AMAs that answer hard questions, credible media and creators, then paid reach where platforms allow it, all measured on verified sign-ups and active accounts.
What we do
Waitlists with bot filtering
Landing pages and referral mechanics designed to reward real users and filter automated sign-ups.
Community and AMAs
Discord, Telegram and X Spaces programs that handle questions openly and keep holders informed.
Vetted KOL campaigns
Creator selection by audience quality, disclosed partnerships and briefs focused on product use.
Crypto media relations
Outreach to crypto and fintech media around listings, integrations and milestones.
Policy-aware paid media
Campaigns on the networks that accept crypto advertisers, with certifications and copy reviewed before launch.
From first call to compounding results
A written audit of funnel, tracking, ad accounts and positioning, with the three changes we would make first.
One plan: target metric, channels, message, budget split and a weekly reporting format, signed off in a single call.
First campaigns and pages live, with attribution checked end to end before spend scales.
Weekly optimisation, monthly reviews against pipeline, and budget moved toward what pays back.
Commercial model: monthly retainer, six-month minimum, custom quote after a 30-minute call.
Questions founders ask us
Do you promote token price or returns?
No. We market the product and its utility. Price and return claims create regulatory risk and attract the wrong users.
Can you help with an exchange listing announcement?
Yes. We plan the announcement sequence across community, PR, creators and partners, and the onboarding funnel for new users after it.
Do you work with companies across the US?
Yes. Our senior team is headquartered in Warsaw, Poland, and works remotely with companies across the United States, overlapping with US Eastern and Pacific business hours and working inside your Slack. We do not claim US offices.
What does it cost?
A monthly retainer with a six-month minimum. We do not publish prices; you get a custom quote after a 30-minute call, based on scope and channels.
What results can we expect?
Across clients we typically see a 30–50% average improvement in the core metric we are hired to move. The exact target is agreed in the week-two plan and reported weekly. Client results are under NDA.
Related pages
Based in the Bay Area? See our Crypto Marketing Agency San Francisco page.
See what we would change in week one.
Thirty minutes with a senior lead. No pitch deck, just your funnel.
Book a strategy call