Category narrative & positioning
We turn a broad "AI tool" story into a specific use case and message your buyer recognizes immediately.
Serving San Francisco & the Bay Area
AI startup marketing agency in San Francisco
In short: Focaly is a marketing agency for AI startups in San Francisco and the Bay Area, serving clients remotely from Warsaw. One senior team builds category narrative, high-intent paid media, SEO and GEO for ChatGPT and Perplexity, PR and sales systems, working inside your Slack and reporting weekly on qualified pipeline.
- 4.9★ on Google
- 30–50% average improvement
- Live in 3 weeks
The local market
Why San Francisco startups need a different playbook
Focaly is a senior growth team for AI startups in San Francisco and the Bay Area. We build category narrative and demand for products buyers do not have a word for yet, then turn that attention into qualified pipeline through paid media, SEO and AI search, PR and sales systems.
San Francisco is the center of the current AI wave. Major AI labs are headquartered in the city, Y Combinator batches are full of AI companies, and neighborhoods like Hayes Valley and SoMa host a constant stream of AI meetups, hack nights and launches.
For an AI startup, that means intense competition for attention and buyers who are tired of "AI-powered" claims. Winning requires a precise use case, proof that buyers can evaluate quickly, and visibility where technical buyers now research tools, including ChatGPT and Perplexity.
Serving SF & Bay AreaRemote, senior team
Your time zoneDaily overlap, async-first
Inside your SlackYou approve, we execute
Calls by videoNo office visits needed
We serve San Francisco and Bay Area companies remotely from our senior team in Warsaw, working inside your Slack and in your time zone, with calls by video.
Services
Marketing services for AI startups
Everything runs under one plan, owned by one senior team and measured on the same pipeline number.
Paid media for high intent
Google and LinkedIn campaigns built around high-intent use-case keywords and ICP targeting, connected to CRM pipeline stages.
SEO & GEO
Comparison, use-case and integration pages optimized for search and for AI answer engines like ChatGPT and Perplexity.
AI content & agents
AI-assisted content workflows and agents, run by senior editors so quality and accuracy stay high.
PR & founder thought leadership
Media outreach, LinkedIn for founders and investor narrative that builds credibility before the demo.
Sales systems & lifecycle
CRM, lead scoring, onboarding emails and nurture flows that move trial users and demo requests toward revenue.
How we startWeek 1 Week 2 Week 3 Month 2+
From first call to live campaigns in three weeks
No six-week onboarding. You see the audit in week one and live campaigns by week three.
Audit
We go through your funnel, ad accounts, tracking and positioning to find what leaks before touching budget.
Plan
Channels, message, targets and budget in one plan, agreed on a single call with your team.
Launch
Campaigns go live with clean tracking and a shared dashboard. Weekly reporting from day one.
Scale
We double down on what pays back and cut what does not, with monthly reviews against pipeline.
Why Focaly
Senior team, one plan, one number
- Senior specialists only.Named senior leads run your account. No junior handoff after the pitch and no outsourced media buying.
- Live in three weeks.Audit in week one, plan in week two, campaigns live in week three.
- Inside your Slack.We work inside your tools and your rhythm. You approve, we execute.
- Measured on pipeline, not clicks.Every channel reports to the same number: pipeline, CAC or payback, in a shared dashboard.
- One team for every channel.Strategy, paid media, SEO and AI search (GEO), brand, content, PR and sales systems under one plan.
- Honest expectations.Across clients we typically see a 30–50% average improvement in the core metric we are hired to move, with targets agreed upfront and reported weekly.
San Francisco
More from Focaly in San Francisco
FAQ
Frequently asked questions
Do you understand technical AI products?
We work with AI companies regularly and start every engagement with an audit of your funnel, positioning and buyer, so messaging stays accurate to what your product does.
What is GEO?
Generative engine optimization: making your product visible and correctly described in AI answers from tools like ChatGPT and Perplexity, alongside classic SEO.
Do you have an office in San Francisco?
Our team is headquartered in Warsaw, Poland, and we serve San Francisco and Bay Area companies remotely, working inside your Slack and in your time zone. Calls are by video.
How fast can we start?
Audit in week one, plan in week two, campaigns live in week three.
Is there a minimum term?
Six months. B2B results need at least one full sales cycle to show.
What results should we expect?
Across clients we typically see a 30–50% average improvement in the core metric we are hired to move, such as qualified pipeline, verified sign-ups or active users. We set the target with you in the plan and report on it weekly.
Explore more
Your growth team can start on Monday.
Thirty minutes. We look at your funnel and tell you what we would change. Monthly retainer · 6-month minimum · custom quote after the call.