Fitness after 40
~$72.0k/mo
est. MRR
Lebe Stark
by Gregory Dzemaili
1,074 members × $67/mo
Source: skool.com/lebestark
Skool community setup agency
Turn your audience into a Skool community that pays you every month
Followers come and go. Members pay every month. We build, launch and grow your community on Skool so your expertise turns into recurring revenue, not just likes.
In short: Focaly builds and grows communities on Skool for professionals, creators, coaches and brands. We define the offer, set up and brand the group, build the classroom, design free or paid access, launch it and run the growth funnel, ads and daily community management with you.
- Strategy
- Branding
- Classroom
- Pricing
- Launch
- Ads
- Management
Community launch plan
- Offer and positioning
- Classroom modules
- Onboarding flow
- Launch calendar
Strategy
Niche, promise, offer and pricing that people actually pay for.
Build
Group, branding, classroom, onboarding and automations, ready on Skool.
Launch
Waitlist, founding members, live kickoff and launch content.
Growth
Funnels, ads, content and community management that keep members paying.
Proof it works
Communities already earning $10k+ a month on Skool
Real, public Skool communities in very different niches. None of them are mega celebrities. They are experts, coaches and creators with a clear promise.
Tattoo artists
~$59.5k/mo
est. MRR
Fundamentals of Tattooing
by Ben Fisher
1,214 members × $49/mo
Kettlebell training
~$56.8k/mo
est. MRR
Project Bellplex: Kettlebells
by Pat Damiano
1,262 members × $45/mo
Source: skool.com/projectbellplex
Relationships
~$34.7k/mo
est. MRR
Securely Attached Academy
by James Gordon
358 members × $97/mo
Guitar
~$33.7k/mo
est. MRR
Intermediate Guitar Skool
by Fabien Dolan
427 members × $79/mo
Source: skool.com/guitarists
Languages
~$30.3k/mo
est. MRR
Learn French with Stories
by Léo Lair
776 members × $39/mo
Source: skool.com/learnfrenchwithstories
Skateboarding
~$25.8k/mo
est. MRR
Skate IQ Team
by Tyler Stroud
889 members × $29/mo
Source: skool.com/skateiq
DJ school in Spanish
~$21.0k/mo
est. MRR
El Camino del DJ
by Dj Cejo
429 members × $49/mo
Source: skool.com/elcaminodeldj
Woodworking and event decor
~$18.6k/mo
est. MRR
Event Decor Makers
by Andriy Vronskyy
546 members × $34/mo
Source: skool.com/woodshopboxstudio
Estimates based on the public member count and public monthly price shown on each community’s Skool about page, checked on 3 Nov 2026. Real revenue can be lower (annual plans, discounts, staff or comped seats). These communities are not Focaly clients and have no relationship with Focaly. Shown only as public market examples.
Ready to be the next one?We plan the offer, build the community and run the launch with you.
Book my Skool strategy callThe math
Small audience, serious recurring revenue
You do not need millions of followers. Move the sliders to see how members and price turn into monthly recurring revenue.
300×$39/mo=$11,700/mo
Monthly recurring revenue
$11,700
Per year: $140,400
Example calculation with hypothetical numbers. Not a forecast or a promise of results. Skool fees and payment processing are not included.
Want this for your audience?
Is this for you?
Built for people with trust already earned
The fastest Skool launches start with an audience or a reputation. Tick two or more and we should talk.
A strong fit if you
- Have an audience that listens: roughly 5,000+ followers, an email list, a podcast or a YouTube channel
- Are a recognized expert, coach, consultant or professional with clients asking for more of you
- Already sell coaching, courses or services and want recurring revenue on top
- Run a free group on Facebook, Discord, WhatsApp or Telegram that you want to monetize or move
- Are a brand that wants a customer, partner or ambassador community
Not for you if
You want a get rich quick scheme, have nothing to teach yet, or expect a community to sell itself with zero involvement from you. Members join for you and your expertise.
Want this for your audience?
What we build
Everything your community needs, done for you
Offer and community strategy
Who it is for, the transformation you promise, free vs paid model and what members get each week.
Branding and setup
Name, cover, icon, about page copy, categories, rules and settings configured on Skool.
Classroom and courses
Course structure, module outlines, lesson scripts and uploads, with drip or level-based unlocks where it fits.
Onboarding
Membership questions, welcome post, first-week path and automated messages so new members act on day one.
Pricing and access tiers
Free group, subscription, annual or tiered access, mapped to your audience and what Skool supports at the time.
Launch campaign
Waitlist, launch content, emails, live kickoff and founding member offer across your channels.
Growth funnel and ads
Landing page, lead magnet, email sequence, tracking and paid campaigns on Meta, YouTube, TikTok or Google.
Community management
Content calendar, engagement prompts, events, moderation and gamification so the group stays alive.
Want this for your audience?
How it looks
A community that feels alive from day one
Illustration of the kind of structure we set up: a feed with clear categories, a classroom with modules, a calendar of live calls and a leaderboard that rewards participation.
Illustration only. Not a real community.
Packages
Pick how much we take off your plate
Every project is scoped to your audience and goals, so we do not publish prices. Tell us where you are and we send a proposal.
Launch
For experts ready to open their first paid community.
- Offer, positioning and pricing strategy
- Skool group setup, branding and about page copy
- Classroom structure and first modules
- Onboarding flow and welcome automations
- Launch plan, waitlist and founding member offer
- Live kickoff run with you
Launch + Growth
For creators who want members coming in every month, not just on launch day.
- Everything in Launch
- Landing page, lead magnet and email sequence
- Tracking and analytics set up end to end
- Paid campaigns on Meta, YouTube, TikTok or Google
- Content plan to feed the funnel
- Monthly growth review
Done-for-you management
For busy experts and brands who want the community run for them.
- Daily moderation and engagement
- Events and live call calendar
- Weekly posts, prompts and challenges
- Gamification and member retention
- Churn and engagement reporting
- Ongoing growth campaigns (optional)
Process
From idea to a launched, growing community
- 01
Discovery call
We review your audience, expertise and goals, and decide if Skool is the right fit.
- 02
Offer and blueprint
A written plan: positioning, free or paid model, member journey, content plan and launch timeline.
- 03
Build and brand
We set up the group, branding, categories, rules and the first classroom modules.
- 04
Onboarding and automations
Membership questions, welcome flow, email capture and tracking connected end to end.
- 05
Launch
Waitlist, launch content, live kickoff and founding member offer, run with you.
- 06
Grow and manage
Ongoing content, events, ads and moderation, with a monthly review of what members do.
Want this for your audience?
Deliverables
What you get
Exact scope is agreed after the first call. A typical build includes:
- Community strategy and member journey document
- Skool group setup, settings and branding assets
- About page and sales copy
- Classroom structure and first modules uploaded
- Onboarding questions, welcome post and first-week path
- Pricing and access model configured
- Landing page and lead magnet
- Email capture and welcome sequence
- Launch plan, content and kickoff event
- Ad creatives and campaigns (optional)
- Content and events calendar
- Moderation guidelines and community management (optional)
Objections
What stops most experts, and how we solve it
“I do not have time to run a community.”
We build the system so it runs without you living in the feed: onboarding automations, a content calendar, scheduled events and, if you want, our team moderating daily. You show up for the live calls and the expertise.
“My audience is too small.”
Paid communities do not need millions of followers. The math section above shows why a few hundred members at a fair price already matters. If your audience is small, we start with a free group and a lead magnet and grow it before you charge.
“I am not technical.”
You do not need to be. We configure Skool, payments, onboarding questions, automations, tracking, landing pages and email for you, and hand over a simple guide.
“I do not know what content to put in it.”
We turn what you already know into a classroom: module outlines, lesson scripts, templates and a weekly rhythm of posts and calls. Your expertise stays the core; we give it structure.
“Will people really pay for it?”
We test before you build too much: a waitlist and founding member offer tell us who wants in and at what price. If demand is weak, we adjust the offer before launch, not after.
Want this for your audience?
Why Focaly
A senior growth team, not a template shop
Named senior leads
A named lead for every layer. No junior handoff after the pitch.
The full growth stack in house
Strategy, paid media, SEO/GEO, brand, content, PR, creators and sales systems from one team. Your community gets traffic, not just a build.
Inside your tools
We work inside your Slack and tools. You approve, we execute.
Reporting you can see
Weekly reporting and a shared dashboard, so you see every channel and every result.
English and Spanish
One team in Warsaw serving the US, Canada, UK, Spain and more, in English and Spanish.
You own everything
Your Skool account, your members, your content. Focaly is independent and not affiliated with Skool.
Guide
Skool agency, community builder and how to monetize
What does a Skool agency do?
A Skool agency plans, builds, launches and grows communities on Skool for people and brands who would rather spend their time on their expertise than on setup, funnels and moderation. Skool puts a community feed, a classroom for courses, a calendar for live calls and gamification in one place, which makes it simple for members. Making it profitable is the hard part.
A good agency starts with the offer, not the software: who the community is for, the result members get, what happens every week and what it costs. Only then does it configure the group, write the about page, structure the classroom and set up onboarding. Launch and growth come next: waitlist, founding members, content, email and paid acquisition, plus the daily work that keeps members engaged and paying.
Skool community builder: what we actually build
As a Skool community builder we deliver a working business, not an empty group. That means a clear promise on the about page, categories and rules that keep the feed useful, a classroom with modules that unlock in a logical order, membership questions that qualify people, a welcome path for the first week and automations that connect Skool to your email and tracking.
Around the group we build the growth engine: a landing page and lead magnet, an email sequence that turns subscribers into members, content that feeds the funnel and, when it makes sense, campaigns on Meta, YouTube, TikTok or Google. For brands we adapt the same system to customer, partner or ambassador communities.
How to monetize a community on Skool
There are three common models. A free community builds an audience you own and sells programs, services or products on top. A paid membership charges a monthly or annual fee for courses, live calls and access to you. Free plus premium combines both: a free group to grow and a paid tier for members who want more.
Revenue comes down to simple math: paying members times monthly price, minus churn. Most of the work is on the levers behind those numbers: a promise specific enough that people pay, onboarding that gets new members to a first win in days, a weekly rhythm of calls and content that makes leaving feel like a loss, and a steady flow of new members from content, email and ads. We help you set the right price, test demand with a founding member offer and track retention every month.
Why Skool for a paid community
Skool keeps everything in one tab: discussion, courses, events and a leaderboard that rewards participation. Members do not need five logins, and you do not need to stitch together a course platform, a forum and a calendar. It suits experts, coaches and creators who want a simple product their members actually use. We are honest when another platform fits better, and we tell you on the first call.
Models
Free, paid or both
Free community
Build an audience you own and use it as the top of your funnel for programs, services or products.
Paid membership
A monthly or annual subscription for courses, live calls and direct access to you.
Free plus premium
A free group to grow and a paid tier or program for members who want more.
Apply
Tell us about your audience, get a proposal
Two minutes. A senior lead reviews it and replies with next steps. Prefer to talk? Book a call instead.
Questions about building on Skool
What is Skool?
Skool is an online platform that combines a community feed, courses (the classroom), a calendar for live events and gamification in one place. Creators use it to run free or paid communities.
Is Focaly affiliated with Skool?
No. Focaly is an independent marketing agency. We are not affiliated with, endorsed by or a partner of Skool. We build and grow communities on the platform for our clients.
Who owns the community and the Skool account?
You do. The group runs on your own Skool account and plan, paid directly to Skool. We work inside it with the access you give us.
I have no audience yet. Can you still help?
Yes, but we will be honest in the first call. Without an audience, the plan leans on a free community, content and paid acquisition first, and takes longer to monetize.
Can you move my Facebook group, Discord or course platform to Skool?
Yes. We plan the migration of members and content, the announcement and the transition period so you lose as few members as possible.
Do you write the course content?
We structure the classroom, outline modules and can script and edit lessons from your input. Your expertise stays the core of the content.
How long does it take to launch a Skool community?
It depends on how much content and audience you already have. We agree a launch timeline in the written blueprint after the discovery call, before any build starts.
How much should I charge for my Skool community?
It depends on your niche, the result you promise and how much access to you is included. We look at comparable public communities, test demand with a founding member offer and set a price you can raise later.
Free or paid: which Skool model is better?
A free community grows faster and works as a funnel. A paid membership earns from day one but needs a sharper promise. Many creators start free plus premium. We recommend one in the blueprint based on your audience.
Can you run ads to grow my Skool community?
Yes. We build the landing page, lead magnet, email sequence and tracking, then run campaigns on Meta, YouTube, TikTok or Google, reviewed every month.
Do you manage the community after launch?
If you want. Our done-for-you management covers moderation, engagement, events, weekly content and reporting on churn and activity.
Are the $10k+ communities on this page your clients?
No. They are public communities shown as market examples, with estimates based on their public member count and price. They have no relationship with Focaly.
What does it cost?
It depends on scope: setup only, setup plus launch, or ongoing growth and management. You get a custom quote after a 30-minute call.
Related pages
Your audience is already asking. Give them a community.
Thirty minutes with a senior lead: your niche, your offer, your pricing and what we would build first on Skool.
Book my Skool strategy call