Protocol narrative
A single use-case story for builders, users and investors, carried across site, docs, deck and launch posts.
Serving startups across the United States
Web3 marketing agency for US protocols and onchain apps
In short: Focaly is a senior Web3 marketing agency working remotely with US protocols, L2s, infrastructure teams and onchain apps. One team covers narrative, community, KOL campaigns, crypto PR, paid media and onchain attribution, reporting on active wallets and retained users rather than follower counts.
Most Web3 marketing still optimises for noise: impressions, followers, airdrop farmers. We plan for the number your investors and your team care about, real usage, and build every channel around it.
What changes in Web3 marketing in the US
US Web3 teams operate under closer regulatory attention than most markets, and ad platforms keep tight crypto policies. That rules out a lot of the growth tactics that work elsewhere and rewards teams that lead with utility, documentation and credible voices.
It also means attribution matters more. When paid reach is limited, you need to know which community, creator or PR activity actually produced wallets that transact a second and third time, so budget goes to channels that create retention, not one-off spikes.
What we do
Community operations
Discord and Telegram structure, moderation, contributor programs and AMA calendars that keep members active between launches.
KOL and creator programs
Vetted creators on X and YouTube with disclosed sponsorships, product-led briefs and tracked links per creator.
Crypto and tech PR
Founder thought leadership, media outreach and investor narrative timed to product milestones.
Compliant paid media
X, Reddit, programmatic and search where policies allow, plus retargeting of docs and app visitors.
Onchain attribution
Linking campaigns to wallet activity so reporting shows active and retained users, not vanity reach.
From first call to compounding results
A written audit of funnel, tracking, ad accounts and positioning, with the three changes we would make first.
One plan: target metric, channels, message, budget split and a weekly reporting format, signed off in a single call.
First campaigns and pages live, with attribution checked end to end before spend scales.
Weekly optimisation, monthly reviews against pipeline, and budget moved toward what pays back.
Commercial model: monthly retainer, six-month minimum, custom quote after a 30-minute call.
Questions founders ask us
Do you run airdrop or points campaigns?
We help design and promote points and incentive programs as part of a wider plan, with filters against bot and Sybil activity, and we measure what users do after the incentive ends.
Can you work with our legal team?
Yes. Messaging is product-first and avoids price talk, and we route copy through your legal guidance before it ships.
Do you work with companies across the US?
Yes. Our senior team is headquartered in Warsaw, Poland, and works remotely with companies across the United States, overlapping with US Eastern and Pacific business hours and working inside your Slack. We do not claim US offices.
What does it cost?
A monthly retainer with a six-month minimum. We do not publish prices; you get a custom quote after a 30-minute call, based on scope and channels.
What results can we expect?
Across clients we typically see a 30–50% average improvement in the core metric we are hired to move. The exact target is agreed in the week-two plan and reported weekly. Client results are under NDA.
Related pages
Based in the Bay Area? See our Web3 Marketing Agency San Francisco page.
See what we would change in week one.
Thirty minutes with a senior lead. No pitch deck, just your funnel.
Book a strategy call