Compliance-aware messaging
Claims and disclosures reviewed with your compliance team before launch, with an approval workflow that keeps speed.
Serving startups across the United States
Fintech marketing agency for US startups
In short: Focaly is a fintech marketing agency working remotely with US payments, banking-as-a-service, lending and wealth startups. One senior team runs compliance-aware acquisition, paid media, SEO and GEO, trust-building PR and onboarding funnels, reporting on verified and funded accounts.
In fintech, a click is cheap and a verified, funded account is expensive. We optimise for the second: messages that pass compliance review, channels that bring qualified users, and onboarding that does not lose them at KYC.
What makes fintech marketing different
Financial products face stricter rules on claims, disclosures and targeting, and ad platforms add their own certification requirements. Copy needs review before it ships, and some tactics common in other sectors are simply not available.
Trust is the other constraint. Users hand over identity and money, so reviews, press, security messaging and a clear brand carry as much weight as media spend. We plan both together.
What we do
Paid acquisition
Search, social and partner channels with platform certifications in place and conversion tracking to funded accounts.
SEO and GEO
Educational and comparison content that ranks and gets cited by AI assistants for high-intent financial queries.
Trust and PR
Review profiles, security and partner messaging, and media outreach to fintech press.
Onboarding funnels
Sign-up and KYC flow analysis to reduce drop-off between registration and verified account.
B2B fintech demand gen
For infrastructure and API fintechs: LinkedIn, ABM and developer content aimed at product and finance buyers.
From first call to compounding results
A written audit of funnel, tracking, ad accounts and positioning, with the three changes we would make first.
One plan: target metric, channels, message, budget split and a weekly reporting format, signed off in a single call.
First campaigns and pages live, with attribution checked end to end before spend scales.
Weekly optimisation, monthly reviews against pipeline, and budget moved toward what pays back.
Commercial model: monthly retainer, six-month minimum, custom quote after a 30-minute call.
Questions founders ask us
Do you work with B2B and B2C fintech?
Both. B2C plans focus on verified and funded accounts; B2B plans focus on sales-qualified pipeline from product, finance and engineering buyers.
How do you handle compliance review?
We build review into the plan: a shared approval workflow with your compliance or legal team before any claim goes live.
Do you work with companies across the US?
Yes. Our senior team is headquartered in Warsaw, Poland, and works remotely with companies across the United States, overlapping with US Eastern and Pacific business hours and working inside your Slack. We do not claim US offices.
What does it cost?
A monthly retainer with a six-month minimum. We do not publish prices; you get a custom quote after a 30-minute call, based on scope and channels.
What results can we expect?
Across clients we typically see a 30–50% average improvement in the core metric we are hired to move. The exact target is agreed in the week-two plan and reported weekly. Client results are under NDA.
Related pages
Based in the Bay Area? See our Growth Marketing Agency San Francisco page.
See what we would change in week one.
Thirty minutes with a senior lead. No pitch deck, just your funnel.
Book a strategy call