Narrative & positioning
We define one clear use case and message that sets your protocol apart from larger competitors, then carry it through your site, docs and launch materials.
Serving San Francisco & the Bay Area
Web3 marketing agency in San Francisco
In short: Focaly is a Web3 marketing agency serving San Francisco and Bay Area protocols, infrastructure teams and onchain apps remotely from Warsaw. One senior team handles positioning, community growth, KOL campaigns, digital PR, paid media and onchain attribution, with compliance-aware messaging and reporting on active wallets, not follower counts.
- 4.9★ on Google
- 30–50% average improvement
- Live in 3 weeks
The local market
Why San Francisco startups need a different playbook
Focaly helps Web3 protocols, infrastructure teams and onchain apps in San Francisco and the Bay Area grow real usage, not just followers. One senior team for positioning, community, KOL campaigns, digital PR and paid media, working within a compliance-aware frame.
The Bay Area has been central to Web3 since the early days of crypto, and many protocol, wallet and infrastructure teams, along with the funds that back them, still sit in San Francisco. That makes the local market crowded with technically sharp founders and skeptical, well-informed users.
In that environment, airdrop spikes and paid follower counts fade quickly. What lasts is a clear narrative about what your protocol is for, credible voices explaining it, and attribution that connects marketing activity to wallets, transactions and developer adoption.
Serving SF & Bay AreaRemote, senior team
Your time zoneDaily overlap, async-first
Inside your SlackYou approve, we execute
Calls by videoNo office visits needed
We serve San Francisco and Bay Area companies remotely from our senior team in Warsaw, working inside your Slack and in your time zone, with calls by video.
Services
Web3 marketing services
Everything runs under one plan, owned by one senior team and measured on the same pipeline number.
Community growth
Discord and Telegram strategy, moderation playbooks and content calendars that turn passive members into active users and contributors.
KOL & creator campaigns
Vetted key opinion leaders and creators on X, YouTube and Twitch, with disclosed sponsorships and briefs focused on the product, not price.
Digital PR & thought leadership
Outreach to crypto and tech media, founder thought leadership and investor narrative.
Paid media & SEO/GEO
Paid campaigns on X, Reddit and programmatic where policies allow, plus SEO and AI-search visibility for your docs and use-case pages.
Onchain + web attribution
Tracking that shows which channels bring active wallets and real transactions, so budget follows usage.
How we startWeek 1 Week 2 Week 3 Month 2+
From first call to live campaigns in three weeks
No six-week onboarding. You see the audit in week one and live campaigns by week three.
Audit
We go through your funnel, ad accounts, tracking and positioning to find what leaks before touching budget.
Plan
Channels, message, targets and budget in one plan, agreed on a single call with your team.
Launch
Campaigns go live with clean tracking and a shared dashboard. Weekly reporting from day one.
Scale
We double down on what pays back and cut what does not, with monthly reviews against pipeline.
Why Focaly
Senior team, one plan, one number
- Senior specialists only.Named senior leads run your account. No junior handoff after the pitch and no outsourced media buying.
- Live in three weeks.Audit in week one, plan in week two, campaigns live in week three.
- Inside your Slack.We work inside your tools and your rhythm. You approve, we execute.
- Measured on pipeline, not clicks.Every channel reports to the same number: pipeline, CAC or payback, in a shared dashboard.
- One team for every channel.Strategy, paid media, SEO and AI search (GEO), brand, content, PR and sales systems under one plan.
- Honest expectations.Across clients we typically see a 30–50% average improvement in the core metric we are hired to move, with targets agreed upfront and reported weekly.
San Francisco
More from Focaly in San Francisco
FAQ
Frequently asked questions
Do you work with early-stage protocols?
Yes. We work from seed to enterprise. Early teams usually start with positioning, community and PR before scaling paid channels.
How do you handle compliance?
We work within a compliance-aware frame: no price promises, disclosed sponsorships, and all messaging reviewed against your legal guidance.
Do you have an office in San Francisco?
Our team is headquartered in Warsaw, Poland, and we serve San Francisco and Bay Area companies remotely, working inside your Slack and in your time zone. Calls are by video.
How fast can we start?
Audit in week one, plan in week two, campaigns live in week three.
Is there a minimum term?
Six months. B2B results need at least one full sales cycle to show.
What results should we expect?
Across clients we typically see a 30–50% average improvement in the core metric we are hired to move, such as qualified pipeline, verified sign-ups or active users. We set the target with you in the plan and report on it weekly.
Explore more
Your growth team can start on Monday.
Thirty minutes. We look at your funnel and tell you what we would change. Monthly retainer · 6-month minimum · custom quote after the call.