Phased go-to-market
Pre-launch, launch and post-launch plans with clear goals per phase, from waitlist to verified, active users.
In short: Focaly is a crypto marketing agency serving Miami and South Florida exchanges, DeFi projects, wallets and token launches remotely from Warsaw. It runs phased go-to-market for US and Latin American users, community, KOL, PR and compliant paid media, measured on verified users.

Focaly runs compliance-aware growth for crypto exchanges, DeFi projects, wallets and token launches based in Miami and South Florida. Senior specialists handle phased go-to-market, community, KOL campaigns, crypto PR and paid media within platform policies.
Miami sits where crypto meets traditional finance. Brickell hosts banks, wealth managers and a growing number of exchanges, payment and custody companies, and the city's ties to Latin America put it close to some of the fastest-growing crypto user bases in the world.
Marketing crypto from Miami means addressing two very different audiences: US users and institutions who expect regulatory clarity, and Latin American users looking for practical tools such as payments, savings and remittances. Messaging, channels and measurement must hold up for both, and never lean on price.
We serve Miami and South Florida companies remotely from our senior team in Warsaw, working inside your Slack with daily overlap with Eastern Time, and calls by video.
Everything runs under one plan, owned by one senior team and measured on the same pipeline number.
Pre-launch, launch and post-launch plans with clear goals per phase, from waitlist to verified, active users.
Product-first messaging adapted to US compliance expectations and Latin American use cases.
Community programs and vetted, disclosed creator partnerships focused on the product, not the token price.
Media outreach, founder visibility and trust signals for users, partners and regulators.
Campaigns on networks that allow crypto advertising, within their certification and policy rules.
Funnels from first click to KYC and first transaction, so spend follows real customers.
No six-week onboarding. You see the audit in week one and live campaigns by week three.
We go through your funnel, ad accounts, tracking and positioning to find what leaks before touching budget.
Channels, message, targets and budget in one plan, agreed on a single call with your team.
Campaigns go live with clean tracking and a shared dashboard. Weekly reporting from day one.
We double down on what pays back and cut what does not, with monthly reviews against pipeline.
Yes, on platforms that permit crypto advertising and within their certification requirements. Where paid is restricted we lean on PR, SEO, community and creators.
We support launch go-to-market with product-first messaging and disclosed partnerships. We do not make price predictions or return promises.
No. Focaly is headquartered in Warsaw, Poland, and serves Miami and South Florida companies remotely. We work inside your Slack with daily overlap with Eastern Time business hours, and meet by video.
Audit in week one, plan in week two, campaigns live in week three.
Six months on a monthly retainer, with a custom quote after a 30-minute call. B2B and token-driven results need at least one full cycle to show.
Across clients we typically see a 30–50% average improvement in the core metric we are hired to move, such as qualified pipeline, verified sign-ups or active users. Targets are agreed upfront and reported weekly. Client work stays under NDA.

Thirty minutes. We look at your funnel and tell you what we would change. Monthly retainer · 6-month minimum · custom quote after the call.