Category narrative
Positioning that explains your AI in business outcomes for finance, real estate, health or hospitality buyers.
In short: Focaly is a marketing agency for AI startups in Miami, serving clients remotely from Warsaw. One senior team builds category narrative for business buyers, high-intent paid media, SEO and GEO for AI assistants, PR and pilot-to-contract funnels, reporting weekly on qualified pipeline.

Focaly helps AI startups in Miami build a category story buyers believe and a pipeline investors can see. One senior team for narrative, high-intent paid media, SEO and GEO for ChatGPT and Perplexity, PR and sales systems.
Miami's AI scene is younger than the Bay Area's but growing fast, with applied AI companies building for finance, real estate, healthcare, hospitality and logistics, industries that are strong in South Florida. Many founders arrive with deep domain expertise and sell to traditional businesses rather than other startups.
That shapes marketing. Buyers in these sectors care less about model benchmarks and more about outcomes, security and integration. AI startups in Miami win by translating capability into business results, appearing where buyers research, including AI assistants, and proving value with pilots tied to measurable pipeline.
We serve Miami and South Florida companies remotely from our senior team in Warsaw, working inside your Slack with daily overlap with Eastern Time, and calls by video.
Everything runs under one plan, owned by one senior team and measured on the same pipeline number.
Positioning that explains your AI in business outcomes for finance, real estate, health or hospitality buyers.
Search, LinkedIn and ABM aimed at decision-makers in your target vertical, optimised on qualified pipeline.
Content and technical SEO plus visibility in ChatGPT, Perplexity and Google AI answers for your category queries.
Security pages, case narratives under NDA, review profiles and PR that reduce perceived AI risk.
Landing pages, demos and nurture designed to turn pilots into paid contracts.
CRM, scoring and automation that connect product signals to sales follow-up.
No six-week onboarding. You see the audit in week one and live campaigns by week three.
We go through your funnel, ad accounts, tracking and positioning to find what leaks before touching budget.
Channels, message, targets and budget in one plan, agreed on a single call with your team.
Campaigns go live with clean tracking and a shared dashboard. Weekly reporting from day one.
We double down on what pays back and cut what does not, with monthly reviews against pipeline.
Yes. A lot of our AI work is translating technical capability into outcomes for buyers in finance, real estate, health and services.
Generative engine optimisation: making sure your company is cited accurately when buyers ask ChatGPT, Perplexity or Google AI for recommendations in your category.
No. Focaly is headquartered in Warsaw, Poland, and serves Miami and South Florida companies remotely. We work inside your Slack with daily overlap with Eastern Time business hours, and meet by video.
Audit in week one, plan in week two, campaigns live in week three.
Six months on a monthly retainer, with a custom quote after a 30-minute call. B2B and token-driven results need at least one full cycle to show.
Across clients we typically see a 30–50% average improvement in the core metric we are hired to move, such as qualified pipeline, verified sign-ups or active users. Targets are agreed upfront and reported weekly. Client work stays under NDA.

Thirty minutes. We look at your funnel and tell you what we would change. Monthly retainer · 6-month minimum · custom quote after the call.