Go-to-market strategy
Ideal customer, positioning, pricing narrative and channel plan tied to pipeline and payback.
In short: Focaly is a tech startup marketing agency serving Miami SaaS, fintech, proptech and marketplace companies remotely from Warsaw. It acts as your senior growth team for go-to-market, paid media, SEO and AI search, brand and sales systems, live in three weeks.

Focaly acts as the senior growth team for Miami SaaS, fintech, proptech and marketplace startups. Go-to-market, paid media, SEO and AI search, brand, content and sales systems, live in three weeks and measured on pipeline.
Miami's startup base is broad: fintech and payments in Brickell, proptech fed by South Florida's real-estate market, travel and hospitality tech, health tech, and marketplaces built for both the US and Latin America. Many teams are distributed, with founders in Miami and engineering elsewhere.
Early-stage Miami startups often have strong networks but thin marketing teams. Rather than hiring five specialists, they need one senior team that can set the strategy, run the channels and report on a single pipeline number from the first month.
We serve Miami and South Florida companies remotely from our senior team in Warsaw, working inside your Slack with daily overlap with Eastern Time, and calls by video.
Everything runs under one plan, owned by one senior team and measured on the same pipeline number.
Ideal customer, positioning, pricing narrative and channel plan tied to pipeline and payback.
Google, LinkedIn, Meta and YouTube campaigns optimised on revenue, with clean conversion tracking.
Technical SEO, content and GEO so you appear when buyers search or ask AI assistants.
Identity, website and landing pages built for demos and sign-ups.
Founder-led content, digital PR and review profiles that build credibility.
HubSpot or GoHighLevel setup, lead routing and lifecycle automation.
No six-week onboarding. You see the audit in week one and live campaigns by week three.
We go through your funnel, ad accounts, tracking and positioning to find what leaks before touching budget.
Channels, message, targets and budget in one plan, agreed on a single call with your team.
Campaigns go live with clean tracking and a shared dashboard. Weekly reporting from day one.
We double down on what pays back and cut what does not, with monthly reviews against pipeline.
Yes, from seed to enterprise. Earlier teams usually start with positioning, conversion and one or two core channels.
Often we act as the full growth team until you hire, then work alongside your marketing lead.
No. Focaly is headquartered in Warsaw, Poland, and serves Miami and South Florida companies remotely. We work inside your Slack with daily overlap with Eastern Time business hours, and meet by video.
Audit in week one, plan in week two, campaigns live in week three.
Six months on a monthly retainer, with a custom quote after a 30-minute call. B2B and token-driven results need at least one full cycle to show.
Across clients we typically see a 30–50% average improvement in the core metric we are hired to move, such as qualified pipeline, verified sign-ups or active users. Targets are agreed upfront and reported weekly. Client work stays under NDA.

Thirty minutes. We look at your funnel and tell you what we would change. Monthly retainer · 6-month minimum · custom quote after the call.