Category and positioning
A sharp wedge and narrative that survives the next model release, tested with real buyers.
Serving startups across the United States
Marketing agency for AI startups in the US
In short: Focaly is a marketing agency for AI startups across the US, working remotely from Warsaw. One senior team builds category positioning, high-intent paid media, SEO and GEO (visibility in ChatGPT, Perplexity and AI Overviews), PR and sales systems, reporting weekly on qualified pipeline.
Every AI product now claims to save time and cut costs. Buyers have stopped listening. We help you name the job you do better than anyone, prove it, and put that proof where buyers research, including AI assistants.
Why AI startups need sharper marketing now
The AI market moves fast enough that positioning goes stale in a quarter. New features from foundation-model providers can erase a wedge overnight, so your story has to be about outcomes and workflows, not model capabilities.
Buyers also research differently. Technical evaluators ask ChatGPT and Perplexity for shortlists before visiting a site. Being cited in those answers, with consistent facts across your site, docs and third-party profiles, is now part of demand generation.
What we do
GEO and SEO
Answer-first pages, structured data and third-party mentions so assistants and search engines describe you accurately.
High-intent paid media
Search, LinkedIn and retargeting focused on buyers already evaluating tools in your category.
Product-led funnels
Trial and demo flows, onboarding emails and activation tracking that turn sign-ups into pipeline.
PR and thought leadership
Founder voice, benchmarks you can publish and media outreach to AI and business press.
Sales systems
CRM, lead scoring and routing so hand-raisers reach sales the same day.
From first call to compounding results
A written audit of funnel, tracking, ad accounts and positioning, with the three changes we would make first.
One plan: target metric, channels, message, budget split and a weekly reporting format, signed off in a single call.
First campaigns and pages live, with attribution checked end to end before spend scales.
Weekly optimisation, monthly reviews against pipeline, and budget moved toward what pays back.
Commercial model: monthly retainer, six-month minimum, custom quote after a 30-minute call.
Questions founders ask us
What is GEO?
Generative engine optimisation: making sure AI assistants such as ChatGPT, Perplexity and Google AI Overviews find, understand and cite accurate information about your company.
Do you work with open-source or developer-first AI tools?
Yes. For developer audiences we lean on docs, community, technical content and GitHub-adjacent channels rather than generic ads.
Do you work with companies across the US?
Yes. Our senior team is headquartered in Warsaw, Poland, and works remotely with companies across the United States, overlapping with US Eastern and Pacific business hours and working inside your Slack. We do not claim US offices.
What does it cost?
A monthly retainer with a six-month minimum. We do not publish prices; you get a custom quote after a 30-minute call, based on scope and channels.
What results can we expect?
Across clients we typically see a 30–50% average improvement in the core metric we are hired to move. The exact target is agreed in the week-two plan and reported weekly. Client results are under NDA.
Related pages
Based in the Bay Area? See our AI Startup Marketing Agency San Francisco page.
See what we would change in week one.
Thirty minutes with a senior lead. No pitch deck, just your funnel.
Book a strategy call