Go-to-market strategy
ICP, positioning, pricing-page messaging and channel plan for your next stage.
Serving startups across the United States
Tech startup marketing agency for US founders
In short: Focaly is a tech startup marketing agency working remotely with US founders in SaaS, AI, fintech, devtools, marketplaces, Web3 and crypto. It acts as an embedded senior growth team: go-to-market, paid media, SEO and AI search, brand, content and sales systems, live in three weeks and measured on pipeline.
Early-stage teams rarely need nine vendors. They need one senior team that can decide what matters this quarter, ship it, and show the effect on pipeline. That is the job we take on.
Built for founders without a full marketing team
Hiring a head of marketing plus channel specialists takes months and a large budget. Many US startups between seed and Series B get better results from an embedded team that already covers strategy, paid, SEO, brand and CRM, and works in their tools from week one.
We work across sectors, including devtools and marketplaces, and adapt the channel mix to how your buyer purchases: product-led, sales-led or community-led.
What we do
Paid media
Google, LinkedIn, Meta, X and Reddit campaigns optimised on pipeline rather than clicks.
SEO and AI search
Technical SEO, content and GEO so you appear in search results and AI assistant answers.
Brand and website
Identity, website and landing pages that make a young company look credible to buyers and investors.
Content and PR
Founder-led content, newsletters and media outreach that build authority over time.
Sales systems
CRM, automation and outbound so marketing activity turns into booked meetings.
From first call to compounding results
A written audit of funnel, tracking, ad accounts and positioning, with the three changes we would make first.
One plan: target metric, channels, message, budget split and a weekly reporting format, signed off in a single call.
First campaigns and pages live, with attribution checked end to end before spend scales.
Weekly optimisation, monthly reviews against pipeline, and budget moved toward what pays back.
Commercial model: monthly retainer, six-month minimum, custom quote after a 30-minute call.
Questions founders ask us
Do you work with devtools and marketplaces?
Yes. Devtools plans emphasise docs, community and technical content; marketplace plans balance supply and demand acquisition.
Can you work alongside our in-house marketer?
Yes. We often act as the senior team around a first marketing hire, taking the channels they cannot cover yet.
Do you work with companies across the US?
Yes. Our senior team is headquartered in Warsaw, Poland, and works remotely with companies across the United States, overlapping with US Eastern and Pacific business hours and working inside your Slack. We do not claim US offices.
What does it cost?
A monthly retainer with a six-month minimum. We do not publish prices; you get a custom quote after a 30-minute call, based on scope and channels.
What results can we expect?
Across clients we typically see a 30–50% average improvement in the core metric we are hired to move. The exact target is agreed in the week-two plan and reported weekly. Client results are under NDA.
Related pages
Based in the Bay Area? See our Tech Startup Marketing Agency San Francisco page.
See what we would change in week one.
Thirty minutes with a senior lead. No pitch deck, just your funnel.
Book a strategy call